Sunday, July 3, 2011

A Win for Store Brand Infant Formulas!

This is a Sponsored post written by me on behalf of for SocialSpark. All opinions are 100% mine.

I think I've shared my thoughts on infant formula before. I was one of those moms who was determined to breast feed no matter what. Unfortunately, it didn't work out for several medical reasons. So I went with formula. At the time there was the expensive name brand formula and then the store brand. Both didn't have many options on "special" allergy formulas for kids, expecially the store brand. However, now things have changed and the store brands appear to have just as many options as the name brand.

In the most recent baby formula news store brand infant formulas won a major victory when a U.S. Circuit Court upheld a $13.5 million false advertising claim against Enfamil maker Mead Johnson. Here's a summary of the claim. Enfamil was apparently claiming that their formula was superior to store brand formulas. However, PBM Products, Perrigo’s store brand infant formula business, showed proof that their formulas contain the same nutrients at the same levels as Enfamil. Now I'm an Enfamil fan but I must say it would have been nice to know there was another, less expensive option out there. It makes me kind of sad that they would advertise a false claim.

It seems the overall goal of PBM wasn't to prove that their formula is better or make people buy it. It was more of an issue of a fair playing ground. PBM just wanted to be able to compete fairly with the Mead Johnson formulas as shown in this statement from Perrigo Chairman and CEO Joseph C. Papa, "The Court has made it clear that national brand and store brand suppliers are entitled to fairly compete and advertising abuses will not be tolerated. We also appreciate the Court's recognition that PBM could lawfully compare its products to national brand products."

 To get more information about this interesting court case check out the article in Business Week!

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